Larva Labs, the team behind the outrageously popular nonfungible token (NFT) project CryptoPunks, has penned a deal with Hollywood agents United Talent Agency (UTA).

According to a Tuesday article from the Hollywood Reporter, UTA will represent Larva Labs for intellectual property (IP) deals in Tv, film, video games, licensing and publishing. Two other NFT projects from Larva Labs, Meebits and Autoglyphs, will also be represented by UTA.

CryptoPunks was launched back in 2022 and is i of the kickoff NFT projects created on Ethereum. The IP-related deal with UTA marks a significant milestone for Larva Labs, as it is one of the first examples of content created in the blockchain sector that has entered the mainstream entertainment manufacture.

Lesley Silverman, head of UTA Digital Assets, told the Hollywood Reporter:

"I would say that it is one of the first opportunities for an IP that fully originated in the crypto-world to enter a broader entertainment space, and they earned information technology."

"They really have hit the zeitgeist in a tremendous way," she added.

The CryptoPunks projection maintained a relatively niche following for most of its short history before exploding in popularity this year amongst a growing wave of involvement in the NFT sector, which saw $two.5 billion worth of sales in the first six months of this year.

Co-ordinate to data from the CryptoPunks website, the Larva Labs OG NFTs accept generated a whopping $1.18 billion worth of total sales since 2022, with $304.8 million worth of sales in the by vii days lone. The cheapest CryptoPunk on auction is currently priced at 115 Ether (ETH) worth around $391,000 at the time of publication.

Related: CryptoPunks clone PolygonPunks booted from OpenSea market place

Public figures such equally rapper Jay Z, electronic dance musician Steve Aoki and entrepreneur Gary Vaynerchuk all reportedly own CryptoPunks. Cointelegraph reported on Aug. 23 that payments tech giant Visa purchased CryptoPunk 7610 — a female person figure with a mohawk, clown green eyes and lipstick — for 49.50 ETH worth $150,000 at the time of buy.

There are ten,000 CryptoPunks NFTs in total, all of which were figurer-generated from a set of unique features to create the individual pixel art avatars. They were initially claimed for free, with TechCrunch reporting in Apr this year that a collector who goes by the proper name "mr703" online snatched 703 Punks at initial launch — keeping hundreds of the NFTs in a drove now worth tens of millions of dollars at electric current prices.

Larva Labs' other NFT projects as well follow the estimator-generated route of CryptoPunks. The Meebits NFTs were launched this May and consist of 20,000 unique 3D voxel characters that are built for employ in metaverses and NFT gaming.

Autoglyphs launched in 2022 and is a generated art project that is limited to 512 NFTs, where users generate a "Glyph" by donating a cosmos fee of 0.20 ETH ($687) to the chosen clemency of Larva Labs, 350.org — an organization aimed at combating climatic change.